Legal
Privacy Policy
This page explains what information Fire Matting collects through this website, why, and how it is handled. It is written in plain English for visitors in the United States and Canada. Privacy rights vary by jurisdiction, so this page does not claim that one law applies to every visitor. It is not legal advice, and we may update it from time to time. Last reviewed: August 2026.
Who the data controller is
Fire Matting is a trading name of The Maximum Industrial Group Limited, which is the data controller for information submitted through this site. The company is registered in England and Wales, company no. 17360049, with its registered office at Lancaster Park, Newborough Road, Needwood, Burton-on-Trent, Staffordshire, DE13 9PD. The same company operates other matting brands, and an enquiry you send here may be answered by one of them.
For any question about this policy or about the data we hold on you, contact [email protected].
What information we collect
The main way this site collects personal information is the quote and contact form on ourContact page. Depending on what you choose to fill in, that can include:
- Name
- Email address
- Company
- Phone number
- Location or country
- Details of your request or project
- Technical details about your application — for example the process (welding, grinding, cutting), bay or area size, floor type, foot or wheeled traffic, oil, coolant or chemical exposure, and any fire classification or documentation requirement
Only name and email are required to submit the form — everything else is optional and entirely up to you. We use Google Analytics to understand aggregate site traffic. That service may use cookies or similar identifiers and receive technical information such as your browser, device, approximate location and pages visited. We do not use the contact form to build unrelated advertising profiles.
Why we collect it
- To respond to your quote or information request
- To recommend suitable matting, or ask follow-up questions to do so accurately
- To keep business records for customer service, operations and accounting
We do not use request details for unrelated marketing, and we do not sell or rent information to third parties.
How we use information
We use information you provide to take steps you request, such as preparing a quote, answering a product question or discussing a specification. We also use limited technical and business records to operate, secure and improve the site, comply with applicable law, and maintain records appropriate to a B2B supplier.
How your information is handled
Form submissions are sent through a server-side function that emails the request to us using Resend, our email delivery provider. We do not use this form to enroll you in an unrelated marketing list. Cloudflare helps deliver and protect the site, including the Turnstile bot check. Google provides site analytics. Each provider handles data under its own terms and privacy commitments.
How long we keep it
We keep request information only as long as reasonably needed to handle your request, provide customer service, maintain business records, or meet legal or accounting requirements. When it's no longer needed for those purposes, we delete it.
Sharing your information
We only share information with service providers who help us run the website and handle requests (such as our hosting, security, analytics and email-delivery providers), or where we are required to by law. We don't sell your information.
International processing
Some of the service providers we use to operate this site and send email may process data in the United States, Canada or other countries. Privacy protections and government access rules may differ from those where you live. We select established providers and use their available contractual and security safeguards.
Your rights
Depending on where you live, applicable US state law or Canadian federal or provincial law may give you rights concerning your personal information. These may include the right to:
- Access the information we hold about you
- Have inaccurate information corrected
- Ask us to delete your information
- Ask how we use or disclose it
- Withdraw consent where consent is the basis for processing
- Complain to the privacy regulator or attorney general responsible for your jurisdiction
These rights are not identical everywhere and may be subject to exceptions. To make a request, contact us below. We may need to verify your identity before responding.
Contact
For any privacy question, or to exercise your rights, email [email protected].
Changes to this policy
We may update this page from time to time as the site or our processes change. This is a general information page rather than a fixed legal document, so please check back occasionally if you have concerns.